
Have the best of work and play during the World Cup, writes Margaret Harris
Earlier this month, an office e-mail did the rounds saying that the South African government had decided that we could all have the five days off work during the World Cup when Bafana Bafana were playing the first-round matches.
Office chatter was soon focusing on the effects on productivity as a result of these extra days off.
The e-mail turned out to be an April Fool’s joke. But if South Africans were to get extra public holidays in honour of the World Cup, how would productivity be affected?
According to financial advisory services firm Deloitte, the tournament could have a beneficial effect, depending on how companies approach it.
An international research report in 2006 – The Impact of Sport on the Workplace – shows that big sporting events boost employee morale, making them more productive.
A study conducted before the 2006 World Cup in Germany shows that most employers and employees believed that they could make use of sport to boost morale and productivity.
In fact, 50% of men and 40% of women felt that encouraging staff to watch sport together would boost morale.
According to Gert de Beer, director of human capital at Deloitte: “Employers need to ensure that positive morale is built up around the World Cup; South African employers should take employees’ comments seriously and put appropriate measures in place to ensure that employees remain productive and still show up to work.”
A recent UK study found that 47% of women and 40% of men believed that sporting success lifted their mood and made them more productive.
A survey conducted among more than 500 Deloitte employees in South Africa reached similar conclusions: respondents viewed this year’s World Cup tournament as a constructive nation-building exercise.
The employees indicated that they would work longer hours and wake up earlier to ensure they completed their work on time and were able to watch the games for which they had bought tickets.
“The enthusiasm and excitement for the games can be seen in the statements made by employees in the survey,” De Beer said.
“They are willing to be diligent during the 2010 World Cup, so as not to miss what may be a once-in-a-lifetime opportunity.”
He added that it was important that companies found a way to balance employees’ desire to watch matches with the needs of the organisation.
“Not doing so might result in a negative working environment, with employees taking extended sick leave and high levels of absenteeism.”
However, companies should not confuse people’s presence in the office with productivity.
The Hudson report found that during a big sporting event in the UK, employees who felt that their companies were too rigid, became indifferent to work and would try to find ways to watch sporting events covertly while at work.
De Beer suggested that employers should consider “tweaking” their policies to create an environment that boosted morale among employees.
“It is important to remember that your employees are people with needs and interests that extend beyond their jobs,” he said.
“It is therefore crucial that this is taken into account, especially when our country will be staging a major international sporting event.”
He suggested that some temporary adjustments to policies could include a policy for flexible working hours, staff rotation programmes, a World Cup leave policy and a “screening room” where employees could invite clients to watch the games.
Lesley Holm, divisional manager at recruitment firm Professional Career Services, said the World Cup would bring “enormous possibilities, unique challenges and a chance to kick-start our economy”.
An example of one of the challenges resulting from the tournament could be the effect on skilled employees in South Africa.
“With the attention on maximised productivity from fewer workers, employers may be faced with a new dilemma,” Holm said.
”With workers already under enormous pressure, there is a danger in employees ’shopping’ for new opportunities when the recession finally turns and growth steadies again on an upward trend.
“The negative impact of this for employees is the resultant drain on skills sets as the economy recovers and skilled workers become more demanding on matters relating to their environment and workplace conditions.”
But many companies are making an effort to meet these challenges head-on.
Liza van Wyk, the chief executive of services company AstroTech, said companies were showing increased interest in staff training in the run-up to the World Cup, “especially in-house training”.
Sourced via timeslive.co.za
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